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This web page had the following in the site, "Our composite combines the best properties of a number of ceramic systems including silicon carbide, silicon nitride and alumina." Our analyzers saw that the web page stated " is an innovative UK company manufacturing high performance silicon carbide composite ceramics for kiln furniture and other demanding technical applications." The Website also said " XeraCarb was founded in 2011 exploiting the potential of our proprietary syalon ceramic composite material. This material, developed in conjunction with Sheffield Hallam University." The website's header had advanced ceramics as the most important optimized keyword. It is followed by ceramic armour, engineering ceramics, and furnace nozzles which isn't as highly ranked as advanced ceramics. The next words xeracarb.com uses is kiln furniture. silicon carbide was included and will not be seen by web engines.